Marketing strategy and management Coursework Example | Topics and Well Written Essays - 500 words

Marketing strategy and management - Coursework Example However the pricing strategy based on the experience curve effect of the production process should not be infinite. This means that the pricing strategy should not be based on the maximum production level. This is mainly because at the maximum level of production, the company will not be able to increase its output. Price should thus be set on a production capacity that is reasonable, for example 70 or 80%. There are very many reasons why a company would chose to use the experience curve effect for its market pricing strategy. This is because of the various implications it has on such strategies. The experience effect helps a company to attain a larger market share and this enables the development of a cost advantage. By using this curve to develop a marketing strategy, the company sets a price that it deems fit to the product and that will offer competition to other products in the market .The use of this curve also forces a company to improve its efficiency and effectiveness so as to reach the production level from which the experience effect has been calculated. There are however few discrepancies that are associated with the use of the experience curve. For example, the curve effects apply to real costs and prices only. This means that in situations where this curve is used, an index or notation must be formulated. This particular index renders prices and costs exhibited at different time periods on a platform or a basis that is comparable. The consequence of this is that the index may consume a significant portion of the profits accumulated after production and in the process; the experience effect is washed out. The second argument against the use of the cumulative curves is that it does not apply to calendar time but only to the cumulative experience. The company should therefore take into consideration all these factors when determining whether to use the experience curve effect in its

Review and analyze John Updike's portrayal of the American middle Essay

Review and analyze John Updike's portrayal of the American middle class in his fiction - Essay Example So successful was his original representation of Rabbit Angstrom in his 1960 that he published two subsequent novels that followed the development of his character in both the 1970’s and the 1980’s. These novels describe many themes and motifs that were, and to a large extent still are, experienced by middle-class America. Accordingly, this brief essay will analyze some of these themes by considering key progressions that manifested themselves within two of John Updike’s novels. The first of these novels, Rabbit, Run, deals with the dissatisfaction that hid very casually beneath the surface of late 1950’s America. The topic is hardly ever discussed due to the fact that the post war years have been so highly stylized and idealized that the reader would think that not a care in the world existed (besides perhaps the Soviets and the bomb). Yet, within this seeming idyllic world, Updike portrays the life of the middle class, via the character of Rabbit Angstro m, as one which is fundamentally dissatisfied by the superficial consumerism and fraudulence that the late 1950’s had on the society of that time (Edwards 13). ... o the reader is one that engages the audience on a host of rather un-kosher topics (at least for the 1950s) with relation to abortion, prostitution, homosexuality, and even the topic of blow jobs. In this way, Updike is able to present to the reader, via the vehicle of Rabbit Angstrom, the frustration, confusion, despair, and ultimate desire for experience and sexual revolution that typified the generation of the late 1950s and early 1960s. As such, this representation was indicative of what would come to fruition during the 1960s and the cultural and sexual revolutions that re-defined the American landscape (Clasen 134). In this way, more than a running commentary on the factors that led to the growth and development of the American society during the period, Updike’s novel engages the reader with the understanding that fundamental dissatisfaction and unhappiness were the underlying reasons why the developments of the proceeding decades developed in the way they did. Similarl y, the second book in the series, published in 1971 and named Rabbit Redux, follows the same character, Rabbit Angstrom, and develops upon he and his deteriorating personal life and relationships that it has spawned. Rather than relating that the liberation of the 1960s has brought Rabbit the comfort, meaning and solace that he so desired in the first novel, the author relates that Rabbits life is very much incomplete in much the same way it was in the first novel (Crowe 83). Rabbit is still working a dead-end job, still quite unfulfilled, and has recently had his wife leave him. However, such a situation is not indicative of the middle-class struggle that Americans of this particular era were going through. As a means to engage the reader on the struggles that the middle class experienced in